The sand is warm between your toes as you stroll across a beach sipping a cocktail while lounging around in your swimsuit. The location is undisclosed as the waves lap the shore. You could be in the Caribbean, the Mediterranean or somewhere else warm. That doesn’t matter. The sun is shining and you’re at peace with the world.
Suddenly you’re hit by a wave of brain freeze and you return to reality with a bump. You’ve been daydreaming again. You’re clinging to a hot flask of coffee while trying to prevent yourself from shivering. Shivering despite the multiple layers you wrapped around yourself before you set out. The location is a non-descript bus stop on Union Street. Passing buses, cars and smelly dustbin lorries create a deafening cacophony of sound around you. Welcome to Aberdeen.
On a cold, wet November day a bitter northerly wind is often funnelled down Aberdeen’s main drag. A wind which can chill you to the bone and can make you feel instantly ‘jeelt’. As they would say around these parts.
Meanwhile, Councillor Marie Boulton is sitting in her warm office on the second floor of the Town House, watching as people scuttle across the rain-soaked pavements below like woodlice. It’s a Thursday afternoon in December and the Christmas market across the road is struggling to find much trade from potential passing customers. Most people are either at work or are deliberately minimising the time they have to spend outdoors.
This is the Granite City. Not perhaps a name that shouts out attractive architecture, tourism hot spot, or holiday destination central. It is, however, a name which accurately reflects the nature of Aberdeen’s mini skyline of quarried rock clad buildings.
The town house itself is a pretty unremarkable building with its tinted windows and multiple entrances. Entrances which seem to all be out of order. This rather drab sight, however, is offset by the impressive Marischal College building next door with its church spiers towering above the festive display below. The is the second largest granite building in the world and is principally used by the city council.
Councillor Boulton is the cultural spokesperson for the council. She admits Scotland’s third city still lags behind the more popular attractions of Edinburgh and at Loch Ness for example in terms of visitor volume and popularity. Despite this, she remains enthusiastic about the Granite City’s potential as a tourist destination. An almost curbed enthusiasm if you will.
“Before there was this perception that Aberdeen was a grey, cold, only oil related city and I think people almost expected to see an oil rig in the middle of Union Street”, she suggests.
Boulton insists this snap judgement now firmly belongs in the past. She explains that the city council are putting more emphasis on developing the Granite City’s sightseer trade, citing the recent reopening of the popular Art Gallery as part of the council’s “city centre masterplan.”
She explains: “It was a huge investment for the city. We got £10 million from heritage lottery funding and £5 million from the UK treasury to do the memorial hall which is an important part of the art gallery.”
The newly refurbished venue is certainly impressive with its wide range of art and scenic roof top viewing point. The nearby Union Terrace gardens are also being redeveloped and are set to be completed in 2021 to the tune of £25 million. They will join an already plentiful supply of parks and green areas in Aberdeen.
However, the city arguably suffered culturally before and while the art gallery was under wraps, with 2016 city council figures suggesting that only 16% of visitors to venues in the city visited cultural locations. Councillors and locals alike will be hoping that the Schoolhill venue attracts a wider audience to its 15,000 strong collection of decorative art pieces.
This sentiment is echoed in a vast but empty conference room in the Visit Aberdeen offices, a company which promotes tourism in the Granite City and the wider North-East. Their CEO Chris Foy says: “I think it’s the tipping point. I’ve been here for two and a half years and I think when I arrived it was a lot harder to promote Aberdeen as a city destination on its own. The gallery kind off changes everything.”
But how does the gallery compare to the Dundee V&A, for example? An unusual yet impressive piece of architecture which sits proudly on the River Tay. It’s grand opening in September last year was met with much fanfare and the Scottish First Minister, Nicola Sturgeon, described its opening as putting “Dundee firmly on the world’s cultural map.”
Foy reckons Aberdeen’s art gallery can compete with the City of Discovery’s offering. “You can compare it to the V&A. A great brand which is getting lots of media attention. But I think the substance that we have in that gallery really makes it stand out and it’s a complete game changer for the city.”
He also zealously describes the action his team is taking to promote the P&J Live arena and newly reopened music hall as venues which have attracted and can attract big names. An obvious example is the BBC Sport personality award which will be hosted by the P&J Live on the 15th December.
Returning to the Town House, and Councillor Boulton explains how a wider audience had attended a recent performance in the city: “I believe out of those who attended the Michael Bublé concert at P&J Live, 60% of the audience were from out with Aberdeen.”
On this basis, it would seem there is an upward trend in visitors coming into the city, though there are those who have concerns this apparent increase in visitor numbers isn’t being felt by other areas of the city. Boulton believes the new harbour being built in Cove Bay to the south of the city will solve this issue.
She expects that cruises will land there, bringing visitors to different areas of Aberdeen and of course the wider North-East with its castles, distilleries and wide-ranging outdoor pursuits. But are other areas other than the city centre itself actually experiencing an upward turn in tourism?
On the other side of the city from Cove Bay is Old Aberdeen. Founded around the time of the 15th century, this area is home to Aberdeen University and the impressive St Machar Cathedral which some locals think isn’t being promoted to visitors to the city enough. The area is busy during university hours but is much more peaceful and quieter than the bustling city centre on the weekends or outside term time.
Several of the full-time residents here meet every month at an open meeting in the Old Town House. This building sits at the end of the cobbled High Street, a narrow road which travels through the university’s picturesque main campus.
Tourism, or an apparent lack of it, is often on the Old Aberdeen Community Council agenda. However, it is discussed a lot less exuberantly around these parts, with a conversation at the last meeting being provoked by complaints that there aren’t enough public convinces in the vicinity for visitors.
Attendees were beginning to make their excuses to leave after an hour of productive proceedings when Dewi Morris mentioned the apparent lack of amenities. Looking over his spectacles the council’s chairman described how, “tourists are directed into the main centre of Aberdeen and that’s it. Our understanding is that even senior people on the council aren’t aware of Old Aberdeen and aren’t aware of the significance of St Machar Cathedral.”
It’s a hurdle which Chris Foy and Visit Aberdeenshire refer to as the “challenge of the final mile”, but the community group have other concerns as well. Wider concerns.
Some members aren’t impressed by the amount of attention to detail or funding that has gone into encouraging tourism in the city as a whole. Trevor, an older man who has sat quietly during the previous proceedings suddenly pipes up: “I don’t think our council have done a good enough job over the years of helping that (tourism). They’ve got lazy because the oil industry has been here and the city has, in some ways, made its money too easily.”
It’s a scathing remark and one which is met with no vocal dispute from around the table. The attendees seemingly share a displeasure at the council’s attempts to try and attract tourists to visit this historic part of the Granite City. In the less official surroundings of the Old Town House, the insistence of others that tourism is at the top of the city council’s priorities is being undermined somewhat.
Chairman Dewi, thinks the city council should walk a mile in their shoes: “Tourists are directed into the centre of Aberdeen and our understanding is that senior council members aren’t really aware of the significance of Old Aberdeen and St Machar Cathedral. We want visitors to the city to be able to stop here.”
It is clear that if Visit Scotland and the city council want to entice tourists into the Granite City there is no time to rest on their laurels. Despite the exciting prospects new and improved attractions like the art gallery, music hall and P&J Live arena will bring to Aberdeen, it has a long way to go.
Back amongst the bendy buses on Union Street, and it may be hard to see Aberdeen’s appeal as the cold tickles your bones. It may not be the Caribbean or the Mediterranean and a stroll by the beach barefoot is likely to be a bracing affair at the least, but Aberdeen might just be growing in its appeal. The critical hurdle to overcome is encouraging tourists to stop here and give this potential granite paradise a second glance.